HomeBusinessDiamond Head General Store: A Hidden Gem in Hawaii

Diamond Head General Store: A Hidden Gem in Hawaii

If you’re ever in Hawaii and looking for a unique shopping experience, look at the Diamond Head General Store


It is located just a short drive away from Waikiki. This charming store has also been a favorite of locals and tourists for over 70 years. 

Here’s everything you need to know about this Diamond Head General Store hidden gem.

History and Legacy

The Diamond Store was established in 1949 by Masaru Murai. A Japanese-American who wanted to provide the community with a convenient place to shop for everyday essentials. 

The store quickly became a beloved gathering place for the neighborhood. Additionally, people like to catch up on this local news and exchange gossip while picking up groceries.

Over the years, the store has changed hands a few times but has always remained a fixture of the community. 

Today, it is run by the Murai family, committed to preserving the store’s legacy and keeping its unique character alive.

Product Selection

One thing that sets the Black Diamond Store apart from other shops in the area is its eclectic product selection. The store stocks everything from Hawaiian-made souvenirs and beach gear to artisanal snacks and natural remedies.

Here are some of the products you can expect to find at the Diamond Store:

Local Art

The store carries a wide range of locally made art, including:

  • Paintings
  • Prints
  • Sculptures

These make great souvenirs or gifts for loved ones back home.

Hawaiian Shirts

If you’re looking for an authentic Hawaiian shirt, the Diamond Head is the place to go. They have a wide selection of colorful, patterned shirts in all sizes.

Snacks and Candy

The store has many snacks and candy, including many locally-made treats. Some popular options include li hing mui (a sweet-salty-sour plum candy) and chocolate-covered macadamia nuts.

Natural Remedies

The Diamond Head General Store is also known for its selection of natural remedies, including:

  • Essential oils
  • Herbal supplements
  • Skincare products

Many of these products are made with ingredients sourced from Hawaii.

Beach Gear

If you’re planning a day at the beach, the store has everything you need, from sunscreen and hats to snorkeling gear and towels.

Community Involvement

The Black Diamond Store isn’t just a place to shop. Besides, it’s also an essential part of the local community. The store sponsors several community events throughout the year, including charity fundraisers, beach cleanups, and cultural festivals.

The store also supports local artists and makers by carrying their products and promoting their work. In addition, the Murai family is committed to sustainability and works to minimize the store’s environmental impact by reducing waste and supporting eco-friendly initiatives.

Tips for Visiting Diamond Store

If you’re planning a visit to the Diamond Head General Store, here are a few things to keep in mind:


The store has a small parking lot. However, it can fill up quickly during peak hours. If you need help finding a spot, street parking is available nearby.


The store is open daily from 7:30 am to 7:30 pm. However, hours may vary during holidays and special events. Thus it’s always a good idea to check ahead of time.


The store accepts cash, credit cards, and traveler’s checks. However, they do not accept personal checks.


The Diamond Head General Store can get crowded, especially during peak tourist season. If you want to avoid crowds, try visiting early in the morning or later in the evening.


If you’re looking for unique souvenirs to take home, the Diamond Store is a great place to shop.

Wrap Up!

In short, Diamond store is a fantastic place for visitors from all around the world. If you ever go to Hawaii make sure to visit this place. 


Most Popular

Recent Comments



Please enter your comment!
Please enter your name here

Related Categories

Recent Comments